I’m Darshan, a brand identity designer from Gujarat, India. Since 2019, I’ve been working across brand strategy, identity and communication, helping businesses shape how they look, sound and show up.

I’m curious about how things work, why people choose what they choose, and how a good idea can become something people actually remember. That curiosity usually follows me into the work, whether I’m researching a category, figuring out a brand direction or obsessing over a tiny detail.

I studied engineering, ended up in design, and somehow found a nice place between the two: thinking about how things work and figuring out how they should look.

Outside work: cinema, poetry, music, Different Culture, History, art and internet rabbit holes.